Category: Advertising

What Is Video Marketing And How Can It Help You?

Video marketing is the use of video to promote a brand, company, product or service, leveraging different tools designed to make the task much easier to produce content in this format and distribute applications in a variety of ways.

Among the reasons this method is an important business practice is it has been shown by various studies and the experience of some companies that the use of video substantially improves conversion rates. On the other hand, referring to SEO, it is said that the odds that a page may appear in the first places for a particular search are much higher when it contains video. Also talking about the same subject and because YouTube is nothing less than the second search engine after Google, it is essential in the strategy of video marketing for any company to host the videos on this platform so that people can easily find them. Thus people also have the opportunity to subscribe to the company’s channel’s and be continuously exposed to new content that it generates within the platform.

Here are some other interesting facts about video marketing that proves its importance for business:

  • According to recent studies, 57% of online consumers are more likely to buy a product they were considering purchasing after seeing a demonstration video on it.
  • More than 100 million people watch videos daily via the Internet. With the increasing penetration of mobile devices, this is a number that goes increasingly growing.
  • According to MultiVisionDigital, 52% of users agree with that view video content on a product gives them more confidence when buying it.
  • Visitors to a page with video can stay on the page 88% longer than a page that did not include this type of content.

Ways to make use of video marketing

After seeing what video marketing is, here are some ways you can use within your business:

Use it to Testimonials

The testimonials are one of the most powerful ways you can exploit this tool to gain credibility. After obtaining some testimonials by clients, you can upload the video to your YouTube channel and insert them into a page within your site that says “Look what others say about us.”

To make corporate videos

Create your corporate videos, upload them to your YouTube channel, and insert them into your home page. So instead of the visitor striving to try to figure out what your company is all about and how it can help them, a video can guide them. They can quickly contextualize your site, providing the necessary information. Video marketing in Jacksonville FL can help your visitors know more about your site without the need for them to spend too much effort.

To explain processes

Depending on the complexity of the product or service you sell, sometimes it can be very helpful to use video content to describe the details of your offer adequately. Even if there is nothing complicated about what you do, if your processes are underpinned or different, then, of course, you have to show them on video.

To show products in action

People want to minimize the degree of uncertainty and ensure far more that they can make the right decision; this point is crucial so that visitors can see how the product and each of the applications or things they can do work or achieve from it.

To show benefits of the product/service

You can create a video that discusses the benefits of the product/service and shows to what extent this differs from the other options available in the market.

To tell stories

Tell about your company or success stories. You can make use of Storytelling in almost all the videos you create to entice more people. So to explain processes or understand simple things you can create one or more characters and develop a kind of plot that can make the content much easier to digest and understand. Tools like VideoScribe or PowToon can be very useful for this work.

Check out the benefits of advertising.

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How Can You Benefit With Advertising?

Advertising is a multi-billion dollar industry, not just in the United States but all over the world. Companies are willing to spend a huge percentage of their budget in advertising. The amount of money spent on advertising shows its importance to the success of a business. With that in mind, this article will discuss some of the functions of advertising.

Provide Information

Almost every company needs to be made known. This requirement is fulfilled by advertising. It provides information to the consumers about a certain product or service. This function is fulfilled through the use of a word such as a slogan or catch phrase. For example, when someone says “finger lickin’ good”, the audience immediately think of a fast food restaurant. Aside from the use of a word, an image is also a vital part of advertising. That is why it is important for a company to have a good logo as it is one of the basic forms of advertising. In the evolution of advertising itself, there has been a battle to get a distinctive image, so that the viewer when they see a particular image automatically remember the product advertised. For example, the image of a crocodile does not refer to an African river, but to a particular brand of clothing.

Persuade Consumers

Persuasion has been one of the most important functions of advertising. Advertisers have developed effective methods to fulfill this function. It is necessary because a product, as it is, does not have enough attractions and just reminds you of everyday life. If an automobile company will show that every morning people get into their car to go to work and then get stuck in a traffic jam due to the number of cars on the road, probably it would not be a good advertising idea.
However, if a car brand proposes that with such product one will be able to travel safely and go on an adventure, this argument makes one forget the realities of life and goes directly to deeper and more subtle desires, such as the need for safety and the desire for adventure.

To persuade, advertising uses orders, threats, suggestion, series associations, conditioned reflexes, appeal to the image of oneself, etc.

Increase Business Revenue

This function is intended for advertising to be profitable for the company, that is it has to sell products or impose the idea to the largest number of people possible. Advertising should be able to increase the sales of a company by several folds. The main resistance to fulfilling this function is the individual itself or competing companies. Since advertising is directed to people or social classes who can buy the products, there is a possibility that their needs were already fulfilled by products from other companies. A good advertising material should make customers feel that they need the product or service offered.

Provide Assurance About The Product

Advertising presents consumers with the possibility of leading different lives, a life of fantasy, a chance to escape from the routine or to live better. This proposition comes with a risk as with any changes in life. Consumers should be assured of the safety and reliability of product or services offered to them. The universe created by advertising is a safe but static universe, where it is very important that each one is in place and fulfills its function.

Create Pleasing Image

Undoubtedly, in advertising, there is an important creative role and such creativity is needed to reach the public. Advertising also creates a certain aesthetic. The use of colors, compositions, rhythms of assembly, etc., are needed both in the environmental level and on a personal level. The use of body and gestures is also needed to make a certain product appealing to the consumers. This aesthetic has played an important role throughout the twentieth century due to the mass media, ideas can be easily spread to a huge number of people in a big area making the competition more fierce which pushes the advertisers to make their advertising more appealing.

Finally, it must be taken into account that advertising has reached a degree of normality and saturation of information that advertising in advertising spaces no longer have the impact they used to have. Due to the change of information and entertainment platform, viewer prefers to see other things on advertising spaces. This situation is leading to profound changes and to the search for new formulas in the traditional direct advertising and in positioning the advertising material.


How Much Advertising Costs You?

A question that is often repeated, especially when the general budget of the company is being elaborated, is: how much money do we assign to advertising? In more times than desired, this question is given a whimsical or mechanical response such as “put it the same as last year”. To make advertising a strategic investment, six key questions need to be answered before deciding on the amount.
First of all, define with the greatest possible precision, the following aspects:

  • How can your company get as cheaply as possible the totality of its current and potential market?
  • How is the process of making and buying the company’s products and services performed in practice?
  • What is the level of knowledge of the product in the market?
  • What is the company’s marketing strategy: push or pull?
  • What is the strategy of investment and profitability of the organization?

The answers given to these questions may even lead to the conclusion that it is not necessary for the company to invest even a single cent in advertising and promotion.

The purpose of advertising and sales promotion is to communicate the competitive advantages of the company’s products or services, in order to influence the buying behavior of consumers or users. Logic tells us that that goal must be achieved with maximum efficiency, that is to achieve the desired results with the least investment of resources.

The more that the company is directed to broader and more dispersed markets, greater investments is needed in advertising and sales promotion to communicate its messages to consumers and users that, perhaps, are distributed throughout the country.

On the contrary, there are situations that don’t require companies to spend a lot on advertising. The following are some examples where advertising is not important: Companies, large or small, targeting a necessarily limited number of current and potential customers to whom it is easier to reach directly, for example, specialized raw material suppliers; Small or micro businesses whose markets are concentrated in the vicinity of their facilities; Companies that are regulated by official regulations. However, there are always valid alternatives to big advertising budgets.

If you can get directly to your consumers and users, it is preferable to use that path to convey the commercial messages of your products or services. However, there is an effective alternative. For example, a very important bank in your country wanted to make an advertising campaign to stimulate the use of their international transactions. The first idea was to carry out a press campaign based on the criterion that all businessmen, and executives read the press. However, the market for these services was clearly limited to exporters and importers. By checking the lists of the associations of these business categories, almost 100 percent of the possible users of these categories were available. As a result, a direct marketing campaign was more efficient. This was done with a much lower investment and achieved the same or even a better result.

In short, it all depends on whether the company has other possible avenues in addition to advertising and promoting mass sales to reach its current or potential consumers or users efficiently, in terms of cost-effectiveness.

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