Marketing is one of the most frustrating areas of practice development. Many doctors struggle to promote their practices, and only a few of them have an organized market action plan in place.
It"s easy to see why marketing can be difficult. It is unusual to find doctors who successfully use a practice development plan, and even fewer have a calendar of planned marketing activities and routines. Without careful planning and timing, your marketing can not turn out rationally or efficiently. Unorganized marketing is not efficient and has minimal results. This lack of success can lead doctors to find that the work of marketing their practices will always have the same negative results.
For your internship marketing to succeed, make sure your efforts are part of a major strategic plan. Planning and advancement are necessary. Your marketing strategy must be organized, relevant and visible to employees and patients. You must make efforts to create a linked series of marketing activities. Marketing efforts should not only have an individual effect, but they must also have an impact when it"s a part of a larger plan.
Plan of Success
Before you start planning your marketing, you need to decide what kind of internship you want to focus on. Will you focus on professional care? Chiropractic care during pregnancy? Sports Injury? Will you have a mixed focus? Imagine your ideal practice you want it to be for five years.
Think about the types of patients you want to treat. Who are you most comfortable treatment? If you can not define and target your market, you will have great difficulty developing and communicating a message that prospective patients understand and respond to. If you have no idea who your audience is, how are they?
Before you start working actively to reach your target audience, take a look at your internship. Are your exercise systems developed to the extent that the entire team can process new patients in an organized and efficient manner? It will be a waste of spending time, money and energy to find new clients if you are not able to receive them when they come to you for care.
When you are completely confident that your internship will be able to handle new clients efficiently, you"re ready to work on the next phase of your marketing plan development – figure out how to reach the desired target audience. Think again about the sort of patient you want to treat. Once you have a particular type in mind, think about what types of marketing would be likely to reach and attract your target market.
Perhaps you would like a significant sports injury component to your internship. Where can you find these patients? You can consider things that speak for local PTO, put on an injury prevention seminar for local buses, sponsor local teams, and buy advertisements in school magazine and yearbook. Initially, you only need to participate in local sports events and present yourself with business cards for people to know more about Jacksonville Chiropractic, where you are and what you do.
Taking the time to carefully consider all these areas will help you develop a marketing plan that is much more likely to yield the results you want.
Even the best marketing plan will not be effective unless you dedicate dedicated time to implementation. Leave at least one hour a week where nothing other than calendar development and application marketing occurs. Time must be valued – it is not annulled and must be considered necessary to practice development. Make sure the staff does not know to disturb you – no phone calls or interruptions should occur during this time.
Begin planning your marketing. Brainstorm about marketing systems relevant to your internship and target audience. Take a paper-size calendar and schedule exact days and times when each step should be performed. Calendar only the items you are sure you will be able to do thoroughly and efficiently, not only halfway.
It"s good to plan your marketing so that it occurs more or less simultaneously and not necessarily in a sequential manner. It"s related to the principle of massive efforts, which are often overlooked in private practice marketing. This law states that extensive efforts are equal results. In marketing, a lot of doctors try to random approaches here or there. When they fail to provide the desired results, They get frustrated and abandon their marketing. A much better way to approach marketing is to make sure that linked steps are performed simultaneously.