Every business needs a bunch of marketing ideas to be able to withstand the heat of competition. Without proper marketing, a business can falter and remain unknown to potential clients. There are a lot of marketing ideas, and if you’re a beginner, it can get overwhelming to take in a lot of information.
Now, that a digital age has dawned unto us, traditional media may not be as effective as the online one. To save you the trouble, we have compiled some marketing ideas for you grow your moving company.
Invest in a stunning website.
Potential targets mostly search for services online, and if you don’t have a website, you don’t have much visibility. If you do have a website, there are a lot of things that you need to consider. It must be easy to navigate as customers don’t like to waste their time on a complicated site. A simplistic design that is responsive is highly recommended as well. Make sure to also include relevant information about your company such as the address, contact number, and even your USDOT license number.
If you don’t have the time to create a great site, you can hire a web designer preferably with SEO knowledge to make your website shine. Keywords related to your business must be associated with your site to get an excellent exposure in search engines. For example, you can go for “local moving companies near me” if you want to dominate local SEO.
Publish engaging content.
If you have your site up and running, you can start a blog which can cover most topics about moving and maybe storage. You can maybe share some tips on how to deal with moving based on different situations. You can even show what your daily tasks at the office so that clients will have an idea of how you run things. For instance, share the largest or the strangest things you had to move. It doesn’t need to be technical but tries to go for an entertaining way of telling a story.
Starting a blog can also give you a chance to showcase your expert knowledge.
Research your target audience.
It’s necessary to know who you are trying to reach out to make your marketing more efficient. Are you more directed to millennials? Small families? Or businesses? You need to study and determine who are your potential clients to swing your marketing campaign in the right direction.
Manage your reputation.
You can never please everyone. Some would say positive things about and others would hang on to the downside. One thing you can do is gather testimonials from satisfied customers and display them on your site. Bad reviews can e easily overpowered by more great reviews.
Show off your credibility.
An AMSA (American Moving and Storage Association) and BBB accreditation can do good for your business. Display seals, achievements and other accomplishments on your site that would make your company more reputable. Clients would love to see those bits of information as it will make them more secure about choosing you.
Be more sociable.
Social media is where your potential clients are gathering. You need to engage with your target audience by maintaining 2 or 3 social profiles. The great things about social media are you can easily share your blog and other promotions. Clients can also interact with you more quickly by chatting or hitting reply on your page.
Claim profiles on online directories.
Gone are the times of using a phone book. People now go to online directories to search for services that they need. Sites such as Yelp, FourSquare, and others create a venue for people to leave reviews and recommend your business.